New Mexico Cowbells Jingle Jangle
by Madalynn Lee and Members
Thanks again and a big shout out to the Beef Ambassador Contestants:
Senior Competition, Sage Mijares from Jemez Pueblo, and Kaitlyn Farmer from Aztec. Congratulations Sage! Jr. Competition Kynzi Creighton from Elida, and Heather Stacy from Jemez Springs. Congratulations Kynzi! I also want to thank judges Theresa Dean and Dr. Frank Hodnett. This was an amazing competition and showcased all talents from speech and consumer promotion, to a 250 word essay that was to be completed in 30 minutes. These four girls were all winners a tough job for the judges I know. OUCH!
June 8 - 10, Mid Year, Las Cruces
July 30 - Aug 2, ANCW Summer Meeting, Denver
Dec 4 - 7, Joint Stockmen’s Convention, Albuquerque
Feb 4 -7, ANCW Winter Meeting, San Antonio
2014 CowBelles Men of the Year
For the second time in New Mexico CowBelles’ history, the judges have picked two men to receive the Men of the Year award for 2014. These men have taken the NMCB goal “. . . to promote it (Beef) through information and publicity
. . .” to another level in their community and throughout the state by prominently displaying and sharing beef posters, beef cut slicks, recipes, beef promotions and CowBelles’ materials in various Lowe’s Pay and Save locations around New Mexico, which is beneficial to all CowBelles.
For many years any project the Otero CowBelles were involved in, they could count on them for help, whether it was fundraising, education or presentations, they were always there providing such things as an area of their store, paper products and even financial assistance. They provided all supplies for CowBelles’ presentation of “Embrace Your Plate” based in large part on the USDA’s My Plate nutritional campaign. They offered their store kitchen for cooking demonstrations. They were able to get funding for a beef gift certificate for “Beef For Father’s Day”.
If a request had to go to corporate for approval, Chuck and Steve went to bat and made a case for why the request should be granted. When supplies were needed for the presentation of NM Ag in the Classroom’s, “Steak for Supper” in celebration of National Ag Day, March 25, they walked them to the register and gave them to us for the program. For several years, they made sure we had “Beef or Brisket Seasoning” for CowBelles to package and hand out at County fairs, Ag Fest and Traveling Elks conventions.
Just an example how their donation of Brisket Rub helps NM CowBelles get the beef message out: last year at a district workshop in Glenwood, NMCBs met and made friends with a group of travelers from outside the state that were grilling their dinner on the motel lawn. They heard us talking beef and they said they had been at Ag Fest a month before and got a sample of the rub and wanted more. This gave us the opportunity to open a discussion about Beef.
New Mexico CowBelles has always been a “Grass Roots” organization, getting their message out starting in their respective communities through the various Locals around the state. The support given to our locals make it possible to help the beef industry and in turn our national organizations. Consequently, help of men like these makes a difference nationally.
Due to Otero County having a constantly changing population of U.S. Air Force airmen and German personal at Holloman, the participation of these men in the county fair, school health fairs and cooking demonstrations affect not only our community, but have a national and international impact as well. The information that CowBelles are able pass on to the students and parents, accompanies these families to their next assignment and internationally when they return home to Europe.
What does this have to do with the winners of the 45th Annual NMCB Men of the Year? Without them getting funding for the Beef Certificates that Otero CowBelles used in their education fundraisers, they would not be able to put on the health fairs, cooking demonstrations, “Embrace Your Plate” programs, Brisket Rub sample give-a-ways, etc. They make these events possible.
Anyone who has worked with BEEF for over 30 years and whose livelihood depended on it, even to the extent of starting tours for school children to help them learn about food and the importance of farmers and ranchers and how they the food on their tables, has to be a great promoter of Beef. The many things, listed above, which they have done to help Otero and New Mexico CowBelles show they are avid beef supporters.
There are no awards given for the kinds of community service activities that have helped Otero and NMCB to achieve their goals to promote Beef. They don’t give awards for offering to help if they can, for taking time to let us know that maybe having the spice rub would give us a chance to talk to a new person about beef; for finding out about an event and asking how they might help; but this is true community service and these two men exemplify it. The New Mexico CowBelles are proud to thank Charles “Chuck” DeWolf and Steve Lenzo, of Lowe’s Pay and Save, by awarding them the 2014 Men of the Year Award.