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Where Did It All Go?
— by Lee Pitts

Sometimes you have to really dig to find a story. And then sometimes it finds you.

In the past few weeks I’ve received several phone calls from people associated with the beef checkoff. This alone is a minor miracle because I haven’t exactly been on speaking terms with these folks. Suffice it to say, I’m not on the Christmas card list of the NCBA or the Beef Board.

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On the Horns of a Dilemma
— by Lee Pitts

For me, the hardest part of being a writer is not writer’s block, not knowing what to put on a piece of paper. It’s not knowing what not to write. For example, do you reveal an industry dirty little secret as part of a journalistic endeavor to inform the readership, knowing that you could also be giving ammunition to the enemy? Or do you keep quiet, even if it’s a ticking time bomb?

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Hurray for the Hamburger
— by Lee Pitts

You’re trying to do the right thing, using EPD’s, DNA, $5,000 range bulls, and all the tools at your disposal to produce the best beefsteaks money can buy. But what the consumer really wants is a good old fashioned hamburger, which, by the way, can be made with any old dairy cow, Mexican Corriente, Australian fat, or any combination thereof.

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What a Mess
— by Lee Pitts

Anytime a group of cattlemen get together at a convention bar or hanging on the pipes at an auction market on sale day the conversation invariably turns to the idiotic bureaucrats in Washington DC and how messed up our country is. While very true, not a word is said about the pure unadulterated greed and ineptitude displayed by one of our own industry organizations. The leadership of the NCBA would not seem a bit out of place in the halls of a corrupt Congress or at a White House cabinet meeting.

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Bogus Beef
— by Lee Pitts

Cattlemen and cowboys expect competition from pork producers, poultry pluckers, lamb-lords and tasteless tofu tillers, but I’m quite sure no one ever saw Bill Gates, Google or Silicon Valley as beef’s major adversary. But thanks to the man who cleaned up on Windows, and other geeks and nerds just like him, someday we will view the technocrats of Silicon Valley as a bigger threat to our well being than all the wolves, bureaucrats, Sierra Clubbers, Obamanites and the BLM combined.

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